DIY vs. Professionally-designed Website

Design your own websiteYou need a new website. You’ve seen the T.V. commercials and the advertisements on various webpages: “Do It Yourself Web Design”, “Build Your Own Website.” You’re thinking: “I’m a small business and I need to keep my expenses down. I’m smart. I was good in math. I can figure things out. I’ll make my own website, save money, and have it looking just how I want. Sweet!”

I understand where you’re coming from, but before you get all excited (“This will be great!”),  let me share a few thoughts with you…a reality check, if you will.

I offer you these questions before you decide to do it yourself:

  • Do you have time?
  • Do you have the skills?
  • Do you have someone in your employ with the skills?
  • Can you afford to make this their full-time assignment?
  • Do you know where to start?
  • Do you know how to optimize for search engines?
  • Do you know how to effectively edit images for the web?
  • Will you know how to set up web hosting and register a domain name?

Advantages to Using a Professional

Just as you probably take your car in to the service department for an oil change, or hire a contractor to remodel your kitchen, or pay a carpet cleaner to clean your carpets, there are good reasons to hire a web professional to create your website: you don’t have the experience, skills or tools, or there are better ways to use your time.

Collaborating on web designFor a web developer, this IS their full-time job. They will obviously have the skills and can probably get it all done with more functionality, more optimization, and more pizzaz in less time than it takes you to learn a DIY application.

A good web professional will also implement a user-friendly design, assist with content, embed search engine optimization best practices, and “socialize” your website. They may even provide a mobile-friendly version of your site.

Save $$ With a Professional

You can save time and money and still use a professional by doing some preparation yourself:

  • Have goals for website
  • Be clear about what you want, but be open to suggestions and new ideas
  • Sketch a design
  • Provide photos and images, logo graphics, colors
  • Provide something to match, e.g., your business card
  • Write your own content
  • If you can’t afford everything at once, prioritize; implement the website in phases

HTMLBefore choosing a web developer:

  • Contact more than one developer
  • Compare quotes
  • View their previous work
  • Get feedback from their clients if possible
  • Understand the breadth of services included in the quote
  • Ask questions if you’re unsure about anything

If You Still Want to Do It Yourself

There are good reasons to consider doing a website yourself:

  1. You have good design skills and some experience.
  2. You are technically savvy and confident you can do a good job.
  3. You do not have a budget to spend on hiring a professional.
  4. You have knowledge of tools that can help you build a website.
  5. You have access to an expert that can guide you.

(– from New Zealand Directory of Website Design and Development Professionals)

Note: One of these reasons is not enough. You should be able to answer “yes” to at least 3 of the 5 statements.

Tips for Doing It Yourself

Develop your own websiteWhether you do have some aptitude for this kind of technical stuff, or you’ve always wanted to learn how to build a website, or you really don’t have the funds to pay someone to do it, here are some tips to get started.

  • Search for an online do-it-yourself application: find one that also hosts your website and helps with your domain name. (Free sites will likely place some amount of advertising on your website; pay an affordable monthly or yearly fee to get rid of these.)
  • Make an outline of your website: the number of pages and what is on those pages.
  • Think about colors: match your business card and other marketing materials.
  • Don’t forget to insert your logo and anything else that identifies with you and your company.
  • Patience and persistence: allow yourself a sizeable block of uninterrupted time.

“A good design, encompassing SEO, ease of navigation, on-site search, ease of shopping, credit card processing, cross-selling/up-selling, updating content easily, and general usability, will help retain visitors and increase sales…

Good design runs a lot deeper than making a pretty image.

 –www.mightymerchant.com

Have you developed your own website? What tools did you use? Would you do it again? Please share your comments below.

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Posted in mobile website, search engine optimization, SEO, Uncategorized, web analytics, website, website content | Tagged , , , , , , | 2 Comments

Who’s Your Power Partner?

Do you have a “power partner”?

I’m not talking about your electric energy company. I’m not talking about some blue chip consulting service. I’m not talking about your weight-lifting buddy.

I’m not even talking about power networking, although a power partner has everything to do with networking, i.e., building business relationships.

personal weight trainingI know how I define a power partner, but I wanted to do some research to get the opinions, definitions, and thoughts from, you know, the people that preach this stuff.

I got some pseudo-definitions of “power networking” and a lot of groups with “power partner” in the name or definition of their networking group. But, there really wasn’t much information about power partners as I see them.

Here’s my definition of a power partner:

Someone who or a business that

  • Shares the same clients that you do
  • Calls on the same types of businesses that you do
  • Can help you build your business as you can help them build theirs

This is probably easiest to illustrate with some examples. Here are some business pairings. See if you can describe how they can help each other.

Potential Power Partners:

  • Realtor < — > Mortgage lender
  • Mary Kay Cosmetics rep < — > Silpada Jewelry rep
  • Cleaning service < — > Real estate agent
  • Massage therapist < — > Personal fitness trainer
  • Chiropractor < — > Massage therapist
  • Chiropractor < — > Homeopathic physician
  • Graphics designer < — > Web developer
  • Big web development house < — > Web developer, sole proprietor

Can you see the possibility of each of these pairings Massage therapysharing the same clients? Can you see how they can be an asset to each other?

The “power” part is this:

  1. You trust your PP
  2. You recommend them and they recommend you
  3. You may fill a void in their product line or services and vice versa
  4. You have someone who’s interested in reciprocation
  5. You get more referrals than if you were just acting on your own
  6. You may offer joint specials, giving you instant visibility with your PP’s clientele

Networking is developing long term, meaningful relationships with quality business professionals. Power partners are the jewels in the crown, the icing on the cake, the cherries on the sundae.

So start thinking about others who sell to your clients. But don’t just approach them and say, “I’ll recommend you to my clients if you’ll recommend me to yours.” (Uh, duh!)

Get to know them. Is this someone you would want to refer your clients or customers to? Your customer’s experience reflects as much on you as on the person or company you referred them to.

Oh, by the way, you can have more than one power partner. Kudos to you if you do.

So, tell me about your power partner(s).

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Why Images in Email Don’t Display Automatically

… and What You Can Do About It

<Update: I forgot some images in the first posting. Doh!>

I worked for Constant Contact®, a leading email marketing company, for  a period of time in customer support. During that time, we would get a frequent request:

“How can I force my images to appear as soon as the reader opens my newsletter?”

The answer was always, “You can’t. It’s a function of the email program the recipient is using to read their email. Only they can control it.”

Frustrating answer, I know.

Microsoft Outlook has the best explanation for why images are blocked by default:

“Blocking pictures in email messages can help protect your privacy. Pictures in HTML email can require [the download of] pictures from a server. Communicating to an external server in this way can verify to the sender that your email address is valid, possibly making you the target of more junk mailings.”

Therefore, before opening or downloading the images, make sure you’re opening email from a trusted source.

How You Can Change Your Email Configuration to Display Images

What I thought I would do, though, is find out if there is a way to change this default configuration. So I did some poking around with some common email programs.

Note
The images below and the explanations may not exactly match your experience as we could be using different versions of the applications. However, they should be close enough that a smart person like you can work through the differences.

Note
My apologies to Apple users.

Gmail

Gmail also disables images to protect you from unknown senders, like spammers, who use images and links to verify that your email address is real.

You can choose to display images from trusted addresses by clicking on the link at the top of the Gmail message: “Always display images from <email address>”.

Per Google Support, as of this writing:  “At the moment, you can’t set Gmail to display all images from any sender; you must do this on a per-contact basis.”

You can change your mind and disable future images by opening the message, clicking on “Show details” and clicking on the link “Don’t display from now on.”

Yahoo! mail

If images are not displaying automatically after opening in Yahoo! mail,

  1. Click on the Options label in the upper left corner of Yahoo! and select “Mail Options” from the drop-down menu.
  2. Find the Spam Protection section and the “Show images in emails:” label.
  3. Choose either “Always, except in Spam” or “Only from my contacts or certified senders” from the drop-down selections.
  4. Click the Save button, to save your changes.
Yahoo! email configuration changes

Yahoo! email configuration changes

AOL mail

You can selectively allow images in AOL by clicking the link “Don’t block this sender” at the top of an open email. Or you can allow images from all senders by clicking on the link “Turn off image blocking,” also at the top (right) of the message.

Alternatively, you can reset the global settings:

  1. Click on Options in the upper right corner of the AOL window (under your login name).
  2. Under Options, click on Settings.
  3. Find the “Reading” section under General Settings and click in the box next to “Hide images in mail from unknown senders” to enable or disable this functionality.
  4. Click the Save Settings button at the bottom of the page.
AOL email configuration changes

AOL email configuration changes

Hotmail

Hotmail always blocks content from suspicious-looking senders, but you can control what they do for senders that have good reputations but who you haven’t marked as safe. To update your settings,

  1. Click on Options in the upper right corner (under your name or alias), then click on “More options…”
  2. On the Hotmail Options page, find the section labeled “Preventing junk email,”, then click on “Filters and reporting” (obvious, right?).
  3. On the “Filters and reporting” page, under the heading “Block content from unknown senders,” select your preference.
  4. Click the Save button.
Hotmail configuration changes

Hotmail configuration changes

Outlook email

To display images automatically,

  1. Click on: Tools > Options > Security tab > Change Automatic Download Settings… (in the Download Pictures section).
  2. Click in the boxes in the pop-up window to activate or de-activate the settings to your preference.
  3. Click OK to save, then click OK again.
Outlook configuration changes

Outlook configuration changes

Any messages with images should now display them when opened.

Is the Graphic Format Supported?

Another reason images may not display in your email: the email program may not recognize or be capable of displaying the image’s format. .jpg and .gif formats are broadly used and accepted formats. However, another format that’s becoming popular is .png (Portable Network Graphics), but AOL, for example, does not support it!

What If It Still Doesn’t Work?

These instructions should work for most of the people, most of the time. If they don’t work for you, there are two other possible reasons: your browser configuration and/or the security software you use. These are 2 whole other discussions, neither of which I feel qualified to start.

Which sort of brings us back to the reason the images were being blocked in the first place: Security. Just sayin’…

Posted in e-newsletters, email marketing, images | Tagged , , | Leave a comment

Why You NEED a Mobile Website

I’d like to revisit a topic I wrote about earlier this year: “Mobilizing Your Website.” This technology gets “top of mind attention” (TOMA) from me these days because I feel strongly that any business that has a website needs to also have a mobile-friendly website.

Why? Have you noticed how many people are on their mobile phones these days?! To convince you they’re not all just texting their friends or playing Angry Birds:

  • Mobile searches have increased by > 400%
  • 1 in 3 mobile searches are local
  • 61% of users called the business and 59% visited
  • 79% of smartphone users use their phone to shop; 74% purchased as a result

I have some first-hand experience with this. The end of July I took a little vacation and rode my bicycle across Iowa in the popular RAGBRAI event. It’s a 7-day ride, so each night we stayed in a different town. To find a place to eat, what did we do? We used our phones to search for local restaurants. Then, we got a map, on the phone, to where they were located.

We looked up the location of the local grocery store (these were small towns). Had we needed a repair for the camper, we’d have searched online for a retailer or repair shop. When we wanted to find the post office, we brought up the map after searching for it on a mobile phone.

Do you see the trend? A mobile phone is the internet in the palm of your hand! (You can quote me on that 😉 )

But, guess what. Not all the sites we found were mobile-friendly. Getting a map or making a call was sometimes a multi-step process. Their websites were developed only for desktop access.

Here’s what the Sunstone Web Solutions website looks like without mobile-optimization:

Sunstone Web Solutions desktop website on a mobile phone

Sunstone Web Solutions desktop website on a mobile phone

You can find our phone number after going to Contact Us (you have to scroll to the right to find the “contact” button). Some smart phones will activate the number so you can “click-to-call,” but other mobile phones may not.

On our mobile website, you can click-to-call from the first page. You can also view our services, jump to our blog or Facebook page, or send us a quick message from the front page.

Sunstone Web Solutions mobile-friendly website

Sunstone Web Solutions mobile-friendly website

Here’s an example of a mobile website for a chiropractor in my area. Notice how convenient it is to find out what their hours are and how to find their office.

WFC mobile-friendly website

WFC mobile-friendly website

Your mobile customer is, well, mobile; they’re on the move. Time and attention is short. Give them what they need quickly. They’ll likely favor you with their business.

A mobile website is another website, separate from your full or desktop website. It does require a new domain name (or a subdomain if your webmaster is clever about it). However, it’s relatively cheap to develop and maintain.

You can do it yourself or have a web developer create it for you. There are plenty of good tools available by searching for “mobile website builder.” You will want to involve your webmaster to add a simple script to your full website that detects if the request is from a mobile device, in which case the mobile website is automatically brought up. This code is often provided by the tool you’re using to create the mobile website.

If this sounds too complicated, contact an expert for help. But, git ‘er done!

I can think of very few instances where having a mobile-optimized website isn’t a benefit to the business. It doesn’t cost that much. It should just be an integrated piece of your business’s “presence.” Your customers deserve it.

Tell me if you have a mobile website for your business, and if not, why not. (Click on “Leave a comment” below.)

Posted in mobile website, smart phones | Tagged , , , , | Leave a comment

Five Steps to Getting Started with a Blog

You’re a business owner. You know you need a blog (or want one), but with everything else on your plate, you also can’t have it take too much of your time.

The universal cry for help of every new blogger:

I need a blog and I need it now. It has to look professional but I don’t want the set up draining my mental resources down to zero!

Let’s break down the five must-do steps that it will take for you to get everything you want out of this business blog that you’re undertaking.

First, Pick a Platform

A blog is more than just text on a page. It has to have a web address (URL), a structure (a way for people to navigate your pages to find old and new content), and a pretty face (site design).

The platform you choose will influence all three of these decisions:

  • WordPress This blogging software/site/platform is considered WordPress as a blogging platformby many to be the industry standard. It is free to use, but requires a few decisions:
    • Use the wordpress.COM site to host your blog (like I have done). WordPress creates a domain name for you, e.g., mysite.wordpress.com. (You can upgrade your WordPress account for a fee and, among other upgrade features, use your own domain name, e.g., myblog.com.)
      Or,
    • Purchase a domain name and a hosting plan elsewhere and install the WordPress platform from wordpress.ORG. (Sometimes the hosting company offers to install WordPress with your account, which is maybe a little easier than you installing it from WordPress.)
    • Decide between a free theme (this controls the look of the site) or, for a slight fee, a premium theme–which may give you a more custom look and more options in the design.
  • Blogger.com Google’s answer to wordpress.com is another free option, with lots of goodies and a smaller learning curve. Blogger as a blogging platformPersonally, I don’t think it’s as robust or powerful when it comes to future customizations and taking the blog to the next level.
    • Again, Blogger “assists” with the domain name.
    • Choose a template and configure the site options for appearance, navigation and search engine optimization (SEO) in order to achieve the desired results.
  • Custom built site The only way to get a custom built blog in any other framework is to hire a web developer (or to be one yourself). Some developers prefer to use platforms such as Joomla to achieve the most customization possible for the look and feel of your blog.

My advice? Pick one of the options above that fits your budget, timeframe and end goal. Options 1 & 2 above can theoretically have a blog site up and running for you in under an hour. It may not be as pretty or as search engine friendly as it could be, but it would be live.

Second, Configure Your Blog

  1. Choose and configure a template (even free templates usually have a few configurable features).
  2. Create a site title, tagline and brief description.
  3. Decide whether to create a static home page or to let your most recent blog posts be the first page of the site.
  4. Unless you already have a web page, create a few informational pages (About Us, Contact, Our Locations, etc…).
  5. If you’ve installed WordPress, choose a structure for post URL’s. This is found under Settings > General. This is also known as setting custom permalinks. Deciding to change this later can be difficult.
  6. Choose the comment moderation settings. Unfortunately, blogs are highly susceptible to spam. Don’t let a comment be posted live until you review it or you may have a spam comment wrecking any purposeful conversation that might happen.

Third, Plan Your Content

Having a blog that never gets updated is a waste of all the time you just invested in the first two steps. Plan your blog contentSo plan right now the topics you’ll be using to create enough posts for your first month. Consider these questions:

  • How often will I post?
    • I’d recommend at least once a week…
  • How long should my posts be?
    • Go for at least 350 words…
  • Where am I going to get new ideas for my blog?

Fourth, Source Some Images

Blogs are a visual medium, and great images help them stand out and keep a reader Source images for your blogengaged. However, don’t copy images from other websites and blogs, because that’s plagiarism!

I recommend the following sources for great images for your blog:

  1. Public image collections like morgueFile, Flickr , or Microsoft’s Clip Art site for photos and illustrations.
  2. Your own pictures. (Read up on how to prepare images for your digital publications.)

Adding an image is also essential for the last step in getting your blog out to the world…

Fifth, Post and Promote!

Let’s not hide our light under a bushel. Your reasons for blogging likely include getting new exposure for your business. Promote your posts through Facebook, Twitter, LinkedIn, or other social media sites you subscribe to. Mention it in your newsletter. Have a link to your blog from your website.

If you’ve given it a compelling title, you’ve written great content, and your featured image Provide your readers with award-winning contentis interesting and clean, then promoting the post is going to be infinitely easier.

Give the blog time to build an audience and to make its mark on the search engines.

Persistence is key. The longer you blog, the easier it will be and the more skills you will acquire. Your audience expands as you build credibility and reputation as an expert in your field who creates interesting and engaging blog posts.

Help is Here

Of course, if all of this has given you a headache and you want someone to please handle the technical details of building a blog, I’m here to help. I also know some ghost writers that can help you with content, if necessary.

In your opinion, what is the hardest thing about starting a blog?

Tell us about your blogging experiences, good or bad. (Leave your comments below.)

Posted in Blogger, blogging, blogs, image sources, WordPress | Tagged , , , , | Leave a comment

Analyze This!*

Do you have any idea how many visitors your website gets in a day, a week, or a month? Do you know how long, on average, visitors are on your site or what the bounce rate is? Do you know which page of your website is the most popular? Do you know what keywords are used to search for your site?

Web Analytics

Wikipedia: Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage…Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site.”

(There are 2 categories of web analytics: off-site and on-site. I’m going to discuss only on-site analytics.)

The Numbers Have Always Been There

From nearly the beginning of internet time, web servers have generated a log file that primarily recorded the number of “hits” or client requests made to the server for a particular website. This data continued to grow to provide information about where the request came from, which page of the website was hit first, and other data points. You A table from Webalizercould view this raw data directly from the file, but soon web log analysis software was developed to present the data in a more readable format.

While log file analysis was all well and good in its day, web analytics software today is much more sophisticated and is able to present a lot of useful information. This is done by “page tagging” or inserting a short script on each page of the Screenshot from Google Analyticswebsite. These scripts feed the information back to your analytics account for that website, rolling the data up into an interactive user interface with lists, tables, charts, and graphs.

Your site’s analytics data not only shows how many times the website was visited and which pages were viewed, but also the browser used by the visitor, the type of device and operating system, the country they were from and even the language they used. The raw data is analyzed to present scenarios such as percent of new visitors vs. returning visitors, average number of pages viewed per visit, visit durations, and how visitors found your website.

What To Do With the Data

As mentioned in the Wikipedia quote above, “web analytics is not just a tool for measuring web traffic but can be used to assess and improve the effectiveness of a website.” For example, “Bounce Rate” is the percentage of single-page visits, i.e., visits in which the person left your site without visiting any additional pages. By looking at pages with high bounce rates, you can think about ways to improve the content on the page to encourage visitors to read on, access other pages, or contact you.

Another data point is the type of devices visitors are using to access your site. If visitors are trying to view your site from their smart phone, you might want to seriously consider a mobile version of your site. (“Mobilize Your Website“) Simply being mobile-friendly could increase your conversion rate, i.e., people call you because you’ve made it easy to do so from their smart phone!Google Analytics - mobile views

Other data that I always find interesting are the keywords or phrases people used that got them to your site and which pages they landed on. This can reveal a thing or two about your content and whether people are getting to the page that is most useful to them.

I could go on and on. There’s so much good information.

Whoa! Back up! Start Here

I use “Google Analytics” for all the websites I design. Yahoo! has “Web Analytics.” There Screenshot from Yahoo! Web Analyticsare analytics tools, e.g., Coremetrics (IBM), Omniture (Adobe), WebTrends, Unica NetInsight (IBM), and many more. The easiest way to get a list of programs and how they compare to each other is to search for “review web analytics tools.” However, while Google Analytics and Yahoo!’s Web Analytics are free, other solutions must be purchased, but likely provide more features, in-depth coverage, and support.

View Your Website Stats

Want to see your website stats? Contact your web developer and find out if they have your site set up with an analytics program. If they have not done so, request to get set up and ask to have a log in to the information so you can access it directly. If you maintain your own website, go to Google or Yahoo!, create an account and follow their instructions for setting up your website analytics.

When viewing your analytics reports, your primary thought should be: “How can I improve my website so people can find it, find the information they were seeking, and choose to do business with me/my company.”

Work with experts, such as internet marketers, SEO experts, website designers and developers, and web copywriters, that can help you continue to improve your web statistics and, hence, meet your business objectives.

Track Your Changes and Continue to Analyze

Document when changes are made and track your statistics to analyze the effectiveness of the change. (Be patient. Some changes take time to gain traction.)

By reviewing your website stats coupled with some out-of-the-box thinking, planning and execution, you’ll see better results for your website and for your business.

Which analytics program do you use? What data do you find the most useful?

*(Anybody know who starred in the movie by the same name?)

Posted in conversions, mobile website, search engine optimization, SEO, web analytics, web searches, website, website content | Tagged , , , , , , , , , , | Leave a comment

Improve Your Visibility With a Workshop

As a web developer, I’m all about giving you the tools and platforms to make your business thrive in the ever-expanding online marketplace.

It’s crucial that you integrate web based marketing–such as social media, a business website and email campaigns–into your strategy now if you haven’t already. For more introverted entrepreneurs this can be a wonderful direction to take their marketing efforts.

Stepping Out from Behind the DeskGet out from behind your desk

However, sometimes you have to show your expertise, get out in front of the crowd and run a live workshop as a way to build your on-line and off-line credibility.

At this point you may be asking “Why, in the digital age, should I be doing anything as archaic as running a workshop?”

There are actually a few good—great—reasons:

  1. Chances are high that you have knowledge or skills specific to your profession and others are seeking to learn them.
  2. There are many potential business contacts who are still out there hitting the pavement and networking in person, not yet willing to go online.
  3. Even for contacts who are “plugged in,”  an interactive and hands-on learning format may be their preferred environment (as opposed to webinars or e-learning).

When you are able to connect face-to-face with these individuals and transmit valuable information to them in an engaging and memorable workshop, you have instantly created a rapport and established your professionalism and expertise.

Getting Started

Begin at the beginning, or so they say. Taking workshop development in a step-by-step fashion is the key to a successful outcome. It also keeps the creation phase manageable.

Choose a workshop topic that you know well and show your expertiseChoose a Topic

Your ideal topic is the one that connects a subject you know well with a timely and pressing need in the market. Keep your ears open and a list of brainstormed ideas. Ask around and bounce potential topics off of people you can trust. Look for material you have already written that can be repurposed and expanded.

Determine Appropriate Length and Venue

Not all topics are created equally when it comes to workshop length and format. You should be able to comfortably fill at least an hour, especially if you are planning to charge for attendance. However, it’s just as frustrating to your attendees when you cram a full two hours of material into that same hour. Hone your topic to fit the timeframe you’ve determined.

Also consider what you will need in a location. How many people should fit into the space? Do you need access to internet? Does the space have a projector already installed and available for your use?

Create the PresentationCreate and deliver a great workshop

Sit down and plan out your course. As you work up an outline, consider where the best places are to stop and allow the class to interact: in small groups, Q&A sessions, note-taking and reflection. Depending on the complexity of the material, more time to practice and apply new concepts may be needed.

If you need help coming up with group activities, there are lots of good websites with ideas that you can borrow and use. Even if they don’t have something that fits your needs, just reading through might help you develop something that does work.

Integrate a Sales Funnel

At the very end of the workshop you will have a short window of time where the attendees’ momentum and excitement will be at their peak! This is where you are free to introduce them to some of the other services and products you offer. Just remember, take a tiered approach so that there is something for everyone:

  • Free—this is important, because not everyone has the resources to move forward right away. Offer something of additional value that is “free,” whether it is access to a digital download from your website or an email course that covers the materials a little more in depth.
  • Paid—choose your most valuable and pertinent service/product package to gently promote at the end of the workshop.
  • Discounted—offer a considerable discount to anyone who signs up and pays at the event. Urgency is a marvelous motivator.

Evaluate and Refine

Get feedback to continue to improve your workshopGive attendees the opportunity to provide feedback on the course by way of a written evaluation. Keep it short and open-ended and keep an open mind as well.

Once you’ve taken a little time to integrate their suggestions (and your own refinements) into the course materials, consider other places you might be able to market the workshop.

With practice it will only get better, and each time you give the workshop you are expanding your sphere of influence!

Have you created and delivered a workshop or seminar? What works well for you in either the development process or the delivery? Any funny stories? Would love to capture your comments below!

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